I'm very excited about the first MAC4 Blog. As the head of my own communications firm, I should be walking the "talk." I really should have done this years ago.
It's June and it's hard not to react to the feeling of "change" in the air.
Kids are getting ready to jump the "school" ship; summer vacation excitement looms ever closer; colleagues and friends prepare for the summer and how to get the "work" in around the "fun." Colleagues have already written their "out of office" messages and can't wait to click the "I am currently out of the office" button. Every point of purchase ender in Target is selling SPF-like products and more beach towels and flip-flops that I know what to do with. In my business, change is constant. As a matter of fact, as more companies experience change, restructures and realignments, my business flourishes. So why is it that by mid-June every year, am I put-off, off-balance and just plain stressed out by the imminent change of the next 13 weeks?
I think the answer is in the "unknown" ...change's favorite pal....the double-edged sword...the real McCoy. Change = Unknown and if you're like me....you do 3 things to cope: prepare as best you can, go with the flow whenever possible (aka be flexible) and stay positive!
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